In 2019 and 2020, there were devastating bushfires in Australia that resulted in the loss of millions of animals' lives and the destruction of their habitats. CupKangaroo is a gaming-focused project that aims to support biodiversity conservation efforts and raise awareness about the Australian emblem, the kangaroo, in the fight against climate change. The project is committed to donating 15% of its revenue to charitable organizations, including KangarooALive and Wild2Free in Australia.